Google+ and Search Rankings

Is there a correlation between the number of Google +1s to a site and increased search rankings?

Recent tests showed that there is a big link with the number of Google +1s and search rankings, with only page authority being more influential.

So regular posting to Google+ should see an increase in search rankings as long as that content is good enough for other users to share and +1.

Other advantages of Google+ are that new posts are crawled and indexed almost straight away. Facebook hides a lot of its data and Twitter is mostly nofollow but Google+, being built by Google is fully accessible to the Google Search Engine.

Not only that, content shared on Google+ has the following characteristics in common with a good link…

  • Links are dofollow
  • The anchor text used is the  title of that page you are sharing
  • The post has its own URL
  • The title of the post is also the text used in the title tag

Add all this to other services like the Google Authorship and you have a great SEO tool, right?

Well, apparently not.

Matt Cutts, Head of Web Spam at Google, responded to these studies by saying “correlation != causation”. He went on to say “If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking.

So the man himself has quashed these studies in one simple reply.

But that’s not to say Google+ should be ignored. Building relationships and creating good quality content that will be shared is still valuable, and always will be.

How to Remove Poor Links

Ever had an Unnatural Link Warning?

It can be a MAJOR problem and although you may not be the cause of the warning, it is now your problem to fix.

So, assuming you have received the dreaded message in Webmaster Tools, what do you do?

Well, you can start just by looking at Webmaster Tools. On the left, click “Search Traffic”, then “Links to your site”.

This will show you a list of links to your site, in order by the number of links from each of those individual sites. You will easily be able to see if a site is sending too many links. Now, if the number of links from an individual site is a large proportion of the total links to your site you may need to get them removed.

Also look at the “Most linked content” to see if a large number of links are being sent to a small number of pages. 1000 links to your homepage looks bad. This will either be an ad, a blog roll mention or a link in the footer of every page.

This links will probably be causing more harm than good and in most cases can be removed.

Google gives you a lot of help of where to go from there.

By downloading the “Download more sample links” and “Download latest links” list from the “Who links the most” section in Webmaster Tools you will have all the information you need for the next stage.

Firstly, combine all the links into one spreadsheet and remove the duplicates. Use a tool such as Xenu or Screaming Frog to find out which of those links are live. Separate the live form not-live into two separate sheets.

Now the real work begins. There is no easy way to do this other than manually going through each individual link.

Look to see if the page loads. If not, then mark your spreadsheet accordingly. If it does load, search the source code of the page for your domain name. If it is not there then mark it as “Link removed” and move on.

If the link is there, check to see if the link is a good one. If it is there but the link is “No follow”, mark that on your spreadsheet and move on to the next link. If the link is there, it is “Do follow” and it is a poor quality link, mark this on your spreadsheet as a link that needs to be removed. Otherwise, mark the link as “Good”.

So now you have a list of links to your site divided into 3 categories

Link Removed – Link no longer exists
No Follow – Link Exists but has been nofollowed
Remove – The link exists, is low quality and should be removed

The list of links to remove is now where your focus must be. You can either use a tool to contact each webmaster automatically to ask for the link to be removed, or given the nofollow attribute. Or, depending on the number of links and the time you have, you can contact each site individually yourself.

Now, the last resort, a disavow request. All this information you have gathered and work you have done can be used as proof to Google you have tried to get the poor links removed. Give a detailed report when submitting the request and attach any and all documents you have, the more information the better.

Then… hope it works out.

Common SEO Questions

When you are first starting out as an on-line business, you want to ensure your website is receiving the most it can from marketing opportunities.

Now if this sounds like you and you’re currently looking at SEO, wondering if it is worth it, then some of the following common SEO questions may be able to give you more of an insight into this marketing technique.

Read more

Is Copywriting Replacing SEO?

No, but quality content is a major factor in what Google wants from a website. Gone are the days where you could stuff as many high volume keywords into a page as possible – no matter if it then didn’t completely make sense – and in its place has come an age where Google wants you to prove that you are a reputable source.

They want to see that you have put thought into the site and that you offer something to a visitor. If you don’t, then maybe someone else deserves your spot higher up the search engine results page.

So the more quality content you can provide, the better…

Read more

Web Design for Bloggers

Given the number of free templates you can access on the web, you would think creating a blog would be relatively easy. However, have you ever taken the time to actually look at these templates?

The vast majority are quite simple and plain in design, which is great if you are just wanting to create a blog for you and your friends to use.

Read more

What is the difference between Black Hat and White Hat SEO?

Black hat and white hat SEO tactics are renowned for causing debate in the industry.

It is little wonder really, when you consider that most black hat techniques were once ‘the norm’ until greater regulations were put into place by search engines.

Read more

Why Use Articles For Internet Marketing

One of the best marketing techniques you will ever encounter is articles writing, simply because we are nation who are interested in finding out more.

You see, we do not simply look at a product and decide to buy it. No. With every investment we do our research, look around and compare what is available.

Read more

Web Design Mistakes

You would think designing a website is pretty straightforward, right? Simply throw some content together with some pretty imagery and hey presto you have got a website. However for many businesses it is not that simple…

Now don’t get me wrong. Creating a website can be easy, but one of the biggest problems many businesses face is not recognising that their website isn’t meant to please them, but their audience.

It’s true…

Read more

Web Design for Mobiles

With the whole world practically falling at their knees to get the latest Ipads, Tablets, Smartphones and E-readers, ensuring that your website is accessible to these mobile devices is incredibly important. Get it right and you can improve your traffic immensely…

Yet how can you do it without spending a fortune or entrusting your website to an app? Well quite easily actually…

Read more

Responsive Web Design

Businesses are not the only companies to be recognising the significance of mobile consumer usage.

Many news outlets are now looking to incorporate Responsive Web Design into their sites, so no matter what consumers choose to view their website on – desktop, iPad, Smartphone or Android – they can all access the same design and information.

And such a move makes sense…

Read more

1 2