When you are first starting out as an on-line business, you want to ensure your website is receiving the most it can from marketing opportunities.
Now if this sounds like you and you’re currently looking at SEO, wondering if it is worth it, then some of the following common SEO questions may be able to give you more of an insight into this marketing technique.
- What is a search engine?
We often forget that Google, Bing and Yahoo are designed to do more than pull up websites relating to your search. Each of them are actually on-line databases that allow you to search for specific information based on keywords, before ranking these sites based on their quality and relevance.
- What is a directory?
Similar to a search engine, these are databases which are managed by human editors who review and rank websites before placing them into a specific category. Note: most directories will ask you for a payment before assigning a website review to their editors.
Should you submit your site to these directories? Well, it’s not an automatic yes to each directory. Some will be relevant to you and help your website. But over the years using Directories to gain links increased in popularity to the point that most links gained form Directories are not only worthless, but you may harm your site by being associated with them.
- Is there an easy way to get my website to rank first?
It is important to note that no quality SEO provider can promise to get your #1 and keep you there indefinitely.
There are many elements which may affect your rankings – links, content quality, keywords etc – so depending on your industry competition. A good SEO provider will be able to use a future proof SEO strategy that will allow for long term growth and avoid any penalties that Google may hand out.
- Is there a reason why my website might not get accepted by a search engine?
Not usually, but submitting a website to a search engine doesn’t automatically equal search listings. Search engines are essentially for-profit businesses, and as such have the right to refuse a website for any reason they see fit.
That is why it is important to optimise your website and create internal and external links and to create and submit a sitemap will give your website a greater chance of being listed.
- How do search engines find websites?
They do this one of two ways.
The most common way is through the use of ‘spiders’ which are used by search engines to follow all links from page to page, and site to site (this is why it is essential to have relevant sites pointing to your site as this will help you to be indexed faster).
The other way (which you could say is more direct and is much quicker) occurs when websites are directly submitted to search engines.
- How long will it be before I see results?
Generally you should see results in a few weeks, but sometimes it can be years (depending on how well optimised your website is).
In truth, a number of things can affect how quickly you’ll see results: your industry, the age of your website and how much competition there is for your keyword choices.
- Why is SEO important?
SEO or Search Engine Optimisation is designed to make your website more ‘friendly’ to search engines by adding/changing elements which are attractive/pleasing to spiders.
Now unfortunately not all web designers know how to make your website design search engine friendly, which is why the assistance of a trained SEO provider is essential. Good SEO providers are trained to achieve the expectations of search engines; modify your site in light of search engine changes and increase the visibility of your website through the use of proven SEO tools: i.e. keyword strategies, internal and external linking, copy modifications, blogging etc.
But not only that, an SEO provider will be able to constantly improve your site by adding new content, changing existing content that can be improved and increasing conversions by making sure the site is working to it’s best ability.
Hopefully the above questions will have given you more of an insight into how SEO works and how it can affect your websites.
If you have any other questions about SEO, please contact us here…