Google+ and Search Rankings

Is there a correlation between the number of Google +1s to a site and increased search rankings?

Recent tests showed that there is a big link with the number of Google +1s and search rankings, with only page authority being more influential.

So regular posting to Google+ should see an increase in search rankings as long as that content is good enough for other users to share and +1.

Other advantages of Google+ are that new posts are crawled and indexed almost straight away. Facebook hides a lot of its data and Twitter is mostly nofollow but Google+, being built by Google is fully accessible to the Google Search Engine.

Not only that, content shared on Google+ has the following characteristics in common with a good link…

  • Links are dofollow
  • The anchor text used is the  title of that page you are sharing
  • The post has its own URL
  • The title of the post is also the text used in the title tag

Add all this to other services like the Google Authorship and you have a great SEO tool, right?

Well, apparently not.

Matt Cutts, Head of Web Spam at Google, responded to these studies by saying “correlation != causation”. He went on to say “If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking.

So the man himself has quashed these studies in one simple reply.

But that’s not to say Google+ should be ignored. Building relationships and creating good quality content that will be shared is still valuable, and always will be.