Responsive Web Design

Businesses are not the only companies to be recognising the significance of mobile consumer usage.

Many news outlets are now looking to incorporate Responsive Web Design into their sites, so no matter what consumers choose to view their website on – desktop, iPad, Smartphone or Android – they can all access the same design and information.

And such a move makes sense…

Instead of wasting hours uploading articles to your main website AND mobile sites, Responsive Web Design enables you to upload all your content in just one place.

Similarly, by removing the need to design a separate site for mobile devices, you can ensure that when someone searches for your business, no matter the device they are on, they are always presented with the same homepage.

What do you need to consider when using Responsive Web Design?

1. Don’t ditch your old website – the thing to remember when considering Responsive Web Design is that implementing it will take time. It won’t be ready in a day or a week. It could be months before it is ready, so it is important that you maintain your current sites and keep them up-to-date.

2. Time/resources vs. long term gain – carrying on from point one, it is important to be aware that incorporating Responsive web design into your site will cost time and money. Yet these investments will be well worth your time.

The time lost implementing it will soon be regained once you are able to post all your content and updates at once. Plus, with main site and mobile site looking the same, you will be able to reduce your bounce rate and improve your conversions (equalling more profits for you).

3. Growth of mobile devices – with a new tablet coming out practically every week, you could end up spending a fortune trying to create new sites that are accessible to each of these devices. Yet it doesn’t have to be this way.

By incorporating Responsive Web Design into your site, you can ensure that your business is prepared for whatever new technological platform next comes onto the market.

4. Need to respond to more than just screen size – Responsive Web Design can do more than enable your website to adapt to the screen size of different devices.

It can also be used to detect connection speeds so if someone has a high connection speed, it can be used to optimise their experience and give them higher quality images.

5. Consider context of use – for some of us we use mobile devices to keep us entertained on train journeys or when travelling. However for some, we use our mobile devices to access such things as the news because we can’t be bothered to go to our desktop. Because of this it is important that you take into consideration the reasons why your audience may be using a mobile device and what they may be expecting.

This will enable you to more wisely re-design your website without losing what your audience is looking for.

6. Responsive advertising – it is not only your website that is getting a redesign. If you have invested in banners and advertisements for your website, then you need to take these into consideration as well, as many won’t adapt onto mobile devices.

Responsive Web Design removes this dilemma as it makes your website intelligent enough to recognise when your site is being looked at on a iPhone, so it serves up a mobile advertisement instead.

7. Consider your editorial mindset – it is important that your content comes across as having one consistent voice, no matter whether it is being viewed on a desktop or on a mobile. Similarly it is important that your copy is written in a multi-platform way so it is easy to digest on all devices.

8. Future of native apps – whilst the goal of Responsive Web Design is to simplify the design process, it would be unwise to immediately get rid of your existing apps. Many businesses agree that browsers on mobile devices can only achieve so much, so don’t be afraid to keep investing in native apps that have been designed for specific mobile devices.

Having them alongside a Responsive Web Design will make your site even more accessible and efficient.

As you can see, whilst there is a lot to take into consideration, introducing Responsive Web Design can vastly improve consumer experience and make your job a lot easier in the long run.

So if you are looking to extend your hand onto the web and ensure that your website is accessible on all devices, why not consider adding Responsive Web Design into your site?