With the whole world practically falling at their knees to get the latest Ipads, Tablets, Smartphones and E-readers, ensuring that your website is accessible to these mobile devices is incredibly important. Get it right and you can improve your traffic immensely…
Yet how can you do it without spending a fortune or entrusting your website to an app? Well quite easily actually…
Tip One: Ensure your mobile website and main website are one and the same.
Have you ever tried comparing the websites you find on your mobile to the ones on your computer? If you have you will have quickly noticed that their mobile versions are vastly different.
And herein lies the problem…
Presented with what appears to be a different website, you quickly click away as you think you have typed in the wrong web address. Yet what has actually happened is that the business has had a separate mobile website created because they have been told they can’t use their main site.
But this is not strictly true…
It is now possible to use a technique called Responsive Web Design that can enable your main website to rescale itself to mobile devices and adapt itself to any device.
And this is good news for you as it means you can do all your updates in one place (instead of having to switch between sites) plus your customers will know they have come to the right website.
Tip Two: Avoid using Flash, music or other website roadblocks.
You might think that Flash images and soothing music adds to your web design, but all it actually does is cause your website to download slower. And the slower your site loads, the faster you’ll lose traffic.
Similarly, make your visitors view an introduction page before they can enter your main site and they will soon be clicking away.
The thing about mobile devices, is that those using them want to be able to view information now. They don’t want to wait… They certainly don’t want music and flashy images. They want answers.
For this reason, ensure your website is easy to access, downloads fasts and contains only a few images, so that your visitors can get to the information they are after, faster.
Tip Three: Make sure your contact Information is near the top.
This tip is particularly true of mobile devices as consumers usually use their mobiles to quickly find contact information. That is why it is important when designing your website that you make sure that all your contact information is near the top. This includes your address and phone number.
Just be careful to put this information as plain text and not as part of a logo or image, as most iPads and mobile devices will convert this information into links i.e. maps or your contact list, helping your visitors to convert faster.
Bear these 3 points in mind and it is possible to make your web design accessible to mobile devices. So why not give them a go and witness the difference they make to your traffic?